How I can help you

Marketing goods and services particularly web eCommerce.  This includes an integrated digital marketing approach using a website, Social Media, Local Search, a Blog and Email.  Full step-by-step notes are provided based on my own 20+ years experience in eCommerce and a small business start-up.

I have helped many companies plan and audit their website and web presence and present regular SCORE workshops on website optimization (SEO). My strategy includes a detailed competitive analysis using Google and Bing to determine keywords, and search frequency. This identifies the optimum website and web footprint design most likely to be found by prospective clients. Low or no cost strategies include optimizing PPC (pay per click) ADs or totally avoiding paid advertising.

General small business operations, administration & sales tax, HR, and finance.

Production techniques and strategies for marketing to the promotional products and signs industries (ASI & PPAI etc)

Competitive pricing structure and negotiation tactics

 

 

Areas of Expertise
  • Business Strategy & Planning
  • Business Operations
  • Technology & IT Services
  • Sales, Marketing & Public Relations

Industry Experience
  • Transportation & Warehousing
  • Technical & Scientific Services
  • Professional & Business Services
  • Retail & Wholesale Trade

Education

Completed three-year majors in Economics and Business Economics. Sub-majors in Accounting and Economic History through the University of South Africa.

Equivalent to a bachelor's degree at most US colleges. Completed many basic and advanced management courses, including two resident courses at the International Management Institute in Geneva, Switzerland (Advanced Senior Management and World Energy economics).


Stan Booth Dallas SCORE Mentor

Communication Methods

  • In Person
  • Phone
  • Video